Email: info@whatswhat.ie | Phone: (045) 91 60 91
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180.ie

7-9 Clearance Street, Harbour View

We advise retail leaders and mangers on a broad range of strategic and operational issues. We draw upon years of direct, front line experience as well as deep industry knowledge to ensure our clients success. There is no substitute for knowing a business inside and out. We assist in strategy . Every Retailer faces a cross roads with regard to their Business be it profitability , development, range and direction . We can provide the Framework for finding the options and solutions. We can support you at a Board or operational level.

 

 

Derek Hughes is Principal of 180 Degrees, Solution Based Retail Consultancy with over 25 years of hands on Retail experienece.

Mr Hughes holds a Masters Degree in Business and Economics from Trinity college and a Degree from the Marketing Institute of Ireland. He has also attended Harvard, London Business School and Insead (Paris) on Executive Programmes.

He was a finalist in the Ernst & Young Entrepreneur of the Year award and selected as one of Europe’s leading entrepreneurs.

Mr Hughes was CEO and founder of Hughes & Hughes, a founding Director of Insomnia Coffee Company and Founding Director of the Bord Gais Irish Book Awards.

He also served as a board member and trustee of Retail Excellence Ireland (REI) from 2003 – 2013. He has assisted and advised many leading retailers and on many retail schemes.

Mr Hughes has extensive experience in dealing with leading national and international retail property and lettings agents on various l schemes.

 

 

Strategy:

As retail specialists we offer unique and very insightful strategic retail advice that is both independent and relevant. We have created strategic plans and master Plans for many of our clients. Our approach is very thorough and robust we take a holistic approach to the challenges and opportunities that face your business and we can also assist you in delivering the plan. We have both Retail and property clients.




Marketing:

We will assist you in developing a marketing program that is focused on your target customer. Our campaigns are focused on driving footfall and increasing spend for your business. We are passionate about Brands and Brand Standards. A Retail Business must stand or fall in delivering on its retail standards.




Store Design:

This division is led by our Design partner Barry McCabe who is a retail design specialist and has over 20 years retail design experience. Barry has worked on many leading Retail and leisure projects In Ireland and the U.K. and always brings a fresh edge to his projects.




eCommerce:

This division is led by our eCommerce partner Ciarán De Buitléar, Ciarán has over 15 years eCommerce experience and he can offer a full eCommerce solution for your business. He can advise and assist you in delivering a seamless eCommerce and loyalty packages for your business that covers web site design, creation and leveraging social media platforms.




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