The idea for HipBaby came about after our baby daughter developed mild eczema. Speaking to other parents we discovered that this was a common complaint with young children. Their delicate skin is being exposed to harsh chemicals, which are sometimes used in the production of clothes. When we went looking for alternatives the choice was very limited and not very exciting, so the idea for HipBaby was born! Stylish clothing made from organic cotton is a significant help in preventing and relieving common children’s skin complaints.