DRIVE Fundraising & Marketing is Direct Marketing for Charities and Small Businesses. DRIVE develops marketing strategy and creates successful campaigns that connect people to the businesses and charities that inspire them.
I’m Rebecca Rushe and I founded DRIVE Fundraising and Marketing during in 2021. DRIVE is Direct Marketing for Charities and Small Businesses.
I have over 15 years’ experience as a senior fundraising and marketing manager in the Irish Charity Sector and have significant experience creating and managing local, national and international fundraising and marketing campaigns. DRIVE is based in the Midlands and offers affordable solutions to charities and companies for bespoke strategic marketing planning, customer campaigns and experiences.
I enjoy staying up to date with the latest trends and discussions when it comes to fundraising and marketing and I am a lifelong learner, regularly updating my skills. For me continuous education fulfils my own personal need to grow and develop as a marketing professional.
As a certified Member of Mailchimp and Co., DRIVE provides Mailchimp’s new all in one smart marketing platform services. Contact us for more information.
In these challenging times it’s important to maintain perspective and know that as fundraising and marketing adjusts to new technology expedited by the arrival of Covid 19, DRIVE is here to help charities and small businesses adapt, I’m looking forward to working with you!
About Rebecca Rushe
Rebecca Rushe is an accomplished results-focused, senior marketer and fundraiser from the not for profit sector, and has held senior fundraising and marketing positions at the Simon Communities of Ireland, Aware and the ISPCA. Rebecca has excellent communications and influencing skills. Reporting at a high level to boards of management and CEO’s on metrics from ROI, customer experience, customer acquisition, development strategies, campaign ROI’s and deliverables.
Rebecca has also secured and managed muti-million euro corporate charity partnerships with companies such as Tesco and CRH as well as significant corporate donors to charity such as Denny, Maxol, Topaz and Ulster Bank and deepened existing fiscal/ CR relationships between charity and business with EBS, RIAI, Mars and Chanelle Pet.
Marketing & Fundraising Strategy
Research, analysis, budgets, forecasting, testing and recommendations for growth form part of the marketing strategies we produce for clients. We can update, revise and create marketing and fundraising strategy recognising your organisations core values and develop engaging marketing communications campaigns to drive sales, donations, email marketing and e commerce.
Direct Marketing Strategy & Campaigns
Taking an omni channel approach we look at all the ways that your customer or donors connect with your organsiation. We offer direct marketing strategic planning and execute creative campaigns based on your customer or donors needs and organisational Kpi’s.
We revise your direct marketing campaigns based on research and review your data inorder to understand where, when and how your customers connect with you.
We can create customer loyalty programmes to increase retention and ROI’s, strengthening your brand. YOUR customer experience and donor journey are at the heart of our successful campaigns.
Working in house and with creative partners DRIVE provides copywriting, graphic design, digital asset creation and print and fulfilment direct marketing services.
Digital Marketing Strategy & Campaigns
DRIVE provides Digital Marketing Strategy services including, digital analysis, research, digital campaign planning and digital asset creation. Digital asset creation incudes email, banner ads, video ads, social media ads, website content updates & landing pages. Some app customer journey services available.
Do you need help developing a customer onboarding journey?
Would you like to know how to automate your email marketing? Let us show you how!
Email marketing & Mailchimp CRM and Email services
As a certified Member of Mailchimp and Co., DRIVE is connected to Mailchimp and provides Mailchimp’s Email & new all in one, smart marketing platform services. Contact us for more information.
FREE 2 PAGE REPORT OF YOUR ORGANISATIONS EMAIL MARKETING STRATEGY FOR NEW CLIENTS - MAKE AN APPOINTMENT FOR MORE!
Corporate Donor Engagement
Charities, we can research and analyse your donors and identify strategic corporate partners. We are also highly experienced creating compelling and successful cases for support and proposals for charity partnerships.
Businesses, if you are looking for a charity partner DRIVE can work with you to select the not for profit with the best fit for you. This incudes research and analysis of suitable charitable partners, looking at fit, capacity and employee engagement.