Since the very beginning, the core of our design ethos has always been about making clothes that have meaning and that are made to last. Every piece has a primary focus on design, functionality and expression. As a brand, we’ve always favoured timeless styles over passing trends. Alex D’Paula always believed clothes have a meaning of their own and are not just for dressing. Our designs are recognised by the use of natural fibres and materials that are thought to endure and should have a long lifespan. We want people of all colours, genders and sizes to be wearing our designs for years and years from now.
